As soon as the iPhone 5 was revealed, you heard the pundits saying that this was a mediocre update that looks exactly like the iPhone before it. They laughed it off and proceeded to mock the device throughout the internets while showing off their plastic devices with 37 inch screens and tweeting about Apple’s failed innovation.
Only in America do we call a device a disappointment when everything about it has been greatly improved. Just to put things into perspective:
- LTE: To many, this will be faster than people’s wifi connection. Yes, Android had LTE before, and no, they didn’t invent it. I guess people were expecting Apple to introduce LTE+ or something that doesn’t exist?
- Updated, beautiful, industrial design. If you take a look at the photos and the materials that were used for the iPhone 5, you know you are dealing with quality, attention to detail and beauty. You have the steel antenna polished perfectly to show a beautiful diamond cut edge, Aliminum unibody case (which is lighter than the previous glass) and provides a smooth feel to the phone that happens to be 20% lighter than the iPhone 4S. Think about that for a second. You make the phone larger, include LTE chips, updated processors and lots of technologies and the phone is actually lighter than the previous version. This alone is a technological feat. What phone in existence increases screen size and internals and makes the device lighter? None! The optics are updated and include sapphire crystal for durability to avoid scratches and keep photos clear and perfect.
- A6 chip: The chip which powers the iPhone 5 with lots of power and which actually provides better battery life than the previous iteration (considering LTE is a hungry beast, this is impressive). We don’t know much about this chip yet, but word is that it makes iOS 6 scream!
- Screen. Apple is a master of making their devices feel “perfect”. Unlike many of these beasts devices that exist with huge screens, Apple increased the size of the screen while not sacrificing the one handed use of the iPhone. It’s just the right size that provides more room for innovation on behalf of app developers to see what can be done with the extra pixels. I’m interested to see how they will use this additional space. They also kept retina resolution and made the screen 44% greater at saturation.
- iOS6: Still the best, most stable, consistent and easiest mobile operating system to date with new enhanced maps, Panomarama, shared photostreams, enhanced Siri, Passbook, Built-in Facebook and more.
Personally, I think anyone has the right to like or dislike any device. It’s our right as customers, fans and human beings. But like all things, we can’t look at this device and say that Apple got lazy with it. Everything about it says that they took time, and an a careful eye to make this new iPhone a better device. From the hardware to the software. I’m certain once you hold it in your hand, you know you are holding more than a phone. You are holding a work of art, with carefully chosen materials made to fit perfectly for a mobile device. Nowhere can you find the quality of materials used in a smatphone.
Apple has become the company that paved the way for innovation in the smartphone space. You can’t deny this. So I’ll end this post by rewriting the famous words of Colonel Jessep in A Few Good man:
“You don’t want to hate on Apple because deep down in places you don’t talk about at parties, you want them in this industry, you need them in this industry. Apple uses words like innovation, quality, precision. They use these words as the backbone of a smartphone device that has changed the way we communicate. You use them as a punchline. I have neither the time nor the inclination to explain myself to people who rise and sleeps under the blanket of the very innovation that Apple has provided, and then questions the manner in which they provide it. I would rather you just said thank you, and went on your way, Otherwise, I suggest you pick up a device that is built on better quality and attention to detail, and lead the industry. Either way, I don’t give a damn what you think about the iPhone 5.”