Yesterday afternoon Microsoft (finally) announced it’s entrance into the tablet market with the introduction of the Surface*.
No sooner did the rumor mill start churning with what kind of tablet Microsoft would reveal when one question started dominating tech blogs across the interwebs.
Will this be the iPad killer?
To which I answer
No. And please stop asking.
The iPad will never be “killed” by anyone other than Apple, and why should it be? It works, it’s sleek, sexy and innovative. Why are people obsessed with it’s demise?
Apple and Microsoft are like Coke and Pepsi. Chevy and Ford. The proverbial head and tail of the same coin. Ying and yang if you will. Each has their strengths and weaknesses.
And when it boils down to it people use what they like and what is easy to use or understand.
I’m a Mac. My wife is a PC. We are happily married.
Microsoft’s announcement of the Surface is actually good for Apple for one simple reason:
Competition breeds innovation.
Whether your innovative approach is cannibalistic, late entry or somewhere in between, competition leads to better products.
Do you remember the original Motorola RAZR? I hated that phone because it seemed like it was the only option. Every carrier had it in a variety of colors and that was it. Then Apple came out of nowhere with the iPhone and turned the mobile device market upside down.
We have Apple to thank for reinventing smartphones and taking the tablet to a whole new echelon.
As Microsoft and other manufacturers use their resources to build on Apple’s innovation I can only imagine the mind-blowing products that will be released in the next few years.
What do think of the Surface introduction?
Where do you think the tablet market will go from here?